Tuesday, May 12, 2009

IDPF Digital Book 2009: Forget DRM

The afternoon panels and presentations at yesterday's International Digital Publishing Forum (IDPF) Digital Book 2009 were filled with promises of impending hardware and software innovations. Sony Director of Business Development Bob Nell talked about the number of outlets that will be selling the Sony Reader next Christmas--6,000, which is double last year's number--and hinted that wireless and Mac-compatible readers are on the horizon. Adobe's Nick Bogaty demonstrated how the latest version of CS4 allows direct (and reflowable) ePub export from InDesign. Lexcycle's Neelan Choksi showed Stanza's true range--the iPhone app comes in 12 languages, 21 fonts, and a stunning 135 font colors, plus background textures--and its 1.8 million users come from 60 countries.

But the major theme of all the talks was--ultimately, and appropriately--the consumer. As Smart Bitches, Trashy Books blogger Sarah Wendell put it, what all readers want is a device that is "durable, flexible, accessible, affordable....[Readers] can help you grow the digital book market if you stop creating obstacles for them."

One current obstacle, said panelists at "Emerging eBook Business Models...and the Role of DRM," is DRM. Here's what Andrew Savikas, VP of Digital Initiatives at O'Reilly, had to say.

Direct book sales through O'Reilly's website make up 10% of its business, and most of those sales are digital books. When customers buy eBooks directly through the site, they receive free lifetime updates--and the books are DRM-free. Meanwhile, because of those benefits, O'Reilly has been able to sustain an eBook price that is 80% of the print book price.

Best of all, eBook sales have impacted print sales positively. For example, O'Reilly offers its book iPhone: The Missing Manual by David Pogue as an iPhone app, a printed book, and an eBook. When O'Reilly raised the app's price, fewer people bought the app AND sales of the printed book on Amazon fell. When O'Reilly lowered the app's price, people bought more copies of both the app and the printed book.

6 comments:

Christopher Pinckley said...

I would like to see some statistics on book sales(digital vs paperback), average cost per digital book(before and after sales decrease and consequent increase), and finally some easy to use platforms(aside from the kindle) for book sellers(both independent and otherwise) to upload their books to. Sony and iphone have yet to create something that is as user friendly as the kindle's digital uploading platform.

Mamunur Rasid said...

Hi,
This is such a great resource that you are providing and you give it away for free. I enjoy seeing websites that understand the value of providing a prime resource for free. I truly loved reading your post.
Thanks!

Mamunur Rasid
Outsourcing Provider.
OwnCoder

xiamenb2c02 said...

EFX bracelet is energetic technology designed to instantly increse power.
EFX braceletis an embedded wearable holographic technology

designed to.Shop for high quality wholesale efx bracelet products on DHgate and get worldwide delivery.
silly bandz are a brand of silicone rubber bands formed into shapes including animals, These colorful
silly bandzare made of silicone and die molded in many different

fun shapes. They come in all different shapes, like foods, letters and animalsand and so on.welcome to enjoy colorful silly bandz for free shipping.
Hot sale products,Power Balance.free shipping.

johndouglas said...

Well, it’s amazing. The miracle has been done. Hat’s off. Well done, as we know that “hard work always pays off”, after a long struggle with sincere effort it’s done.
--------
johndouglas

Download Ebooks

Chandu Giri said...

self publishing ebook :- Bookfarms.com is book publishing websites, you can find here self publishing ebook & free digital books. You can also search for documents and books to quickly find what you are looking for.
free digital books
Dream For Change Life with education |

sanju shrestha said...

That's a amazing and loving information this is a great resources that you are share and give it.Thanks a lot for provide it.
sexywin