Wednesday, April 1, 2009

Publishing Trends, April 2009

Just posted on the Publishing Trends website, new content from our April 2009 issue:

April Book View

Book Clubs: They're Alive.
Depending on whom you ask, liberal and conservative readers are both underserved audiences, and the Progressive Book Club and Conservative Book Club seek to fill the respective gaps. David Rosen, editor of PBC, and Elizabeth Kantor, editor of CBC, say their book clubs are necessary because they are reaching out to readers who can't find the books they want to read anywhere else.

What's the Story with Bookspan?
Despite its sale by the Bertelsmann Group to Najafi Companies last year, Bookspan's 21 book clubs (including Book-of-the-Month Club, Doubleday Book Club, Quality Paperback Club, and Literary Guild) still exist. Given the company's tumultuous past few years, how has it held up?

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Mario Piting said...

Having read this material, I have learned for myself a lot of the new. Thanks http://www.collegeboard.org/

how to write a bibliography page said...

I suppose that the publisher usually controls the advertising and other marketing tasks, but may subcontract various aspects of the process to specialist publisher marketing agencies.

Ondrej from Good Books to Read said...

Book clubs can never die out, as long as there are books to read.

buy ready law essay said...

^ that's the truth!! by the way - you read a books classic method, or prefer eBooks??

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