This morning, I attended the beginning of BISG's BISAC meeting, so that I could see Mike Shatzkin of the Idea Logical Company present selected results from his recent "StartwithXML" Survey. For more info, go here: http://toc.oreilly.com/startwithxml/, or if you're not sure what XML is, go to Tools of Change's "XML" explanation.
Also, learn more at the upcoming StartwithXML (Why and How) one-day forum. It will be held in the McGraw-Hill Auditorium on January 13, 2009. Details and registration here, and friends of Publishing Trends get an special discount for a limited time:
- $100 off the full-day conference; register between 11/21 and 1/1/09; use code pubtrends
- $50 off the half-day conference; register between 11/21 and 1/1; use code pubtrends_halfday
- About 100 people completed the survey.
- 54% of respondents were from all or partly trade publishers; 36% non-trade.
- Most were from big houses. 77% were not IT professionals--Shatzkin pointed out that it was good to get a response from people who aren't directly involved with XML. BUT there was a light response from editorial (13%), marketing (7%), and sales (5%)--XML is still the purview of "the hard side of the publishing house."
- In response to the statement, "Digital is very important and informs everything we do": 40% of NON-TRADE publishers agree, but only 18% of trade publishers agree.
- 43% of trade publishers say they are "trying to understand" the importance of digital.
- 19% of trade publishers say they ignore downstream use when they acquire a book, as compared to 9% of non-trade publishers.
- 34% of trade publishers say they basically ignore chunking and re-combining opportunities--what Shatkin calls the "sexiest parts" of XML.
Since two-thirds of those surveyed agreed that digital is "important" or "very important," they might do well to attend the conference and learn more about XML.